Luxury was a must though out the rich and powerful Rome and was shown off in many ways from all who could, lavishness was expressed and defined mainly by from how far away the goods and unique stones came from, and the farer away they came from, in an age where distances and transport were very risky, with many ungovernable variables, the more it was desirable.
So the Romans to satisfy this pressing desire of showing off; the status of power for this “Roma Caput Mundi” and for it’s demanding elite, the Roman government widened it empire and developed commercial partnerships all over the world, to bring to the Capital the rarest and most luxurious goods, stones and marbles to adorn it’s city and people with the best.
The city’s most sumptuousness characteristic that immediately astonished the visitors entering the city was the hundreds of beautiful sprinkling marble fountains with fresh mountain water coming from hundreds of miles away and the Majestic monuments and baths adorned with enormous columns of colored marbles weighing even hundreds of tons incredibly transported from even thousands of miles away.
More than 50 tonalities of Marbles to adorn the city were imported, from far away Spain, Gallie, Greece, Asia, Egypt, Tripolitania, Numidia, Mauritania etc., there wasn’t marble from even from the most remote place in the empire that was not brought to Rome to show off it’s power. Still today as then marble covers buildings, steps, interiors and exteriors, statues lavishing the city and homes.
Rome was an iconic splender that many yearned to be part of, and back then as now, Rome had tourist from all over the world that came to admire it’s grandiosity and try and become part of it allure.
Rome was the most innovative city-state in the world and was looked up to, not only as the super rich power, but also the ambition to become part of it, knowing that respecting the laws anyone could aspire to live the “Roman Dream”, it was an enormous honor to be “ A Roman Citizen” sign of power and immense wealth for all, that with commerce or military abilities one could rise to the top, and that laws and civil and commercial rights we clear for all, giving that sense of social protection was a great attractiveness in ancient times (that even brought to an insurgence of the non “Roman Citizens” that didn’t have these rights and privileges, in a civil war to demanded to become too part of this elite and officially “A AUTHENTIC ROMAN CITIZEN” ).
Riches abounded for anyone doing business with the powerful and vast Roman empire, therefor commercial partnerships and open trade was established prospering who ever did business with Rome, so goods were imported from all over the world Cina, India, Asia etc. from primary needs to rare silks, gems, foods to satisfy the even most exigent Roman Citizens wanting more and more luxury and opulence to show off.
Rome became so big and rich thanks to the intense commerce relationships it had with the world and the richer Rome became ( anyone could become rich through commerce it was the base of everything and even the first public mall was built in Rome buy Traiano and is still visible today).
Import – Produce Transform into Roman Made Masterpieces: raw materials were imported from around the world: Silks, pearls, precious stones, fabrics, foods and it’s artisans transformed them into anything the rich Romans and buyers from all over the world wanted, these raw goods we transformed were brought on the tables, and to adorn the Domus ( Villas), the woman and men, everyone wanted increasingly more opulence and rarities to show off their wealth and power, creating magnificent masterpieces.
This is the Italian creative expression that started during the Roman Empire (actually even slightly before with the Etruscans; the civilization that ruled in the Tuscany area before the Roman came to power and became a part of Rome starting from the first period in the Roman Kingdom where they had 3 kings; Tarquinio Prisco, Servio Tullio e Tarquinio il Superbo, 616 to 509 a.C, bringing their magnificent gold and marble workmanship), hence the reason why Italy is the heart of luxury and is in its DNA still to today.
Made in Italy thus has an intrinsic value that is given by all this heritage of art and culture, immersed with centuries of history of its love for perfection, beauty and luxury, that dates back to the Roman Empire, where roads and routes were paved across the world to bring back to Rome the most rare and unique goods and raw materials from around the world. The term “all roads lead to Rome” is actually inexact because these roads were built as commercial routes to bring to Rome the best of the best to quench the sophisticated wants of it’s population and buyers.
That is why the creativity, beauty and upmost perfection flows intrinsically in the magnific workmanship of the made in Italy goods, with it’s 3000 years of it’s research for perfection in it’s craftsmanship in all it’s creations from art, culture, wine making and even food …..as the saying goes “Italians Do It Better” … at least they try their best to … ” Buon Sangue Non Mente ” ( a typical Italian saying translated is ” Good blood doesn’t lie” this means that something runs in the family, i.e. the children inherit the same features of their parents. In Italy means the heritage of creation of perfection and masterpieces run in their veins !