The Milan fashion week was, although characterized by anti-covid-19 restrictions, a real success unlike New York and London very subdued. It was, a phygital fashion week (a hybrid between digital and physical fashion shows), with twenty-one fashion shows in attendance. The president of the Chamber of Fashion, Carlo Capasa said: “these face-to-face fashion shows have demonstrated, to the world, the resilience of Italian brands and companies that have been able to adapt despite the enormous difficulties caused by the pandemic”. It was the bravest fashion week that showed the whole world how much Made in Italy is back up on its feet and ready to dress the new post- pandemic world with more creativity and more Italian zest than ever.
The Italian fashion houses have not been influenced by the extravagances of New York and London but have focused on minimalism, technical fabrics, monochromatic total looks, neutral nuances and pastel nuances, on “eternal” prints such as geometric, pois, floral and patchwork, impalpable fabrics by parading models of all ages and sizes, but also people from the street as happened in the fashion show of the Valentino Maison.
Among the many events to be noted, the exhibition for the 40th anniversary of the birth of Emporio Armani, the event for the 20th anniversary of the Nudo di Pomellato collection, the celebration of the 50th anniversary of Chiara Boni’s career and the anniversary for the 60th anniversary of the Marcolin brand and the return to the Milanese catwalks of Boss and Roberto Cavalli, that on September 22 celebrates its return to the world stage with the first collection of the new creative director Fausto Puglisi and the launch of the Cavalli Tower, an ultra-luxury 70-storey skyscraper in Dubai.
This Fashion Week was a very important test both for those who decided to parade physically and for those who chose the digital medium or alternative means (for example TV channel for Armani), where words such as inclusion and dialogue have materialized.
An example on which Made in Italy focuses on sustainability as a starting point to do better and be more and more relevant in this path that we are all rewriting.